Produce Distribution
Rooted in finding the freshest and most delicious produce, vegetables, and more, from all over the globe, Measian Foods delivers the highest quality food items at the lowest possible cost to businesses.
Visual Identity, Art Direction
Measian Foods is committed to distributing only the highest quality foods to restaurants, grocery stores and markets. To do this, they rely on the best growers and supplies from around the world. So when they came to Greater Public Studio for their visual identity, we knew the design needed to reflect the same high standards they set for their fruits, vegetables and other produce. Inspired by the heritage of its two owners, Measian Foods’ visual identity is centered around Eastern longevity symbols and Mexican tribal symbols. The geometric shapes from both cultures combined to create a balanced logo mark. Set within an earthy color palette, the visual identity communicates authenticity and quality.