BAR HWRD needed an identity system to reflect their hospitality and love of sports. Versatility was prioritized, as the identity system was applied to several different surfaces, from merchandise to wall exteriors and murals. With a new and distinctive set of colors, fonts, and shapes, we elevated the look of BAR HWRD. Inspired by their tagline “all sports all season,” we created a sleek and modern logo system that draws inspiration from a video play button. We used bold colors and geometric forms which were incorporated into content marketing, interior renovations, and environmental graphics.