Greater Public Studio is excited to announce the launch of its first GPS Spring Apparel Collection. Featuring a series of fresh graphics designed for the versatility of work and play. The collection of t-shirts, hats and a tote bag reflect the Studio’s professional yet playful spirit.
At the heart and soul of Greater Public Studio is the work. The work and the team’s work ethic lay the foundation for the brand, allowing it to speak for itself. Naturally, the studio’s first apparel collection reflects this ethos of labor– designed to be effective workwear on the job while stylishly transitioning into comfortable gear during those off-the-clock hours.
As consumers of contemporary street culture themselves, producing merch and apparel, particularly graphic tees, was an obvious and essential outpouring of Greater Public Studio’s creative passions. But it’s also a chance for the team to step away from the creative demands of client projects and focus instead on holding space for their own fun, playful, collaborative process of design. A chance to make products they like, that they’re proud to wear– on and off the job– and a chance to invite the public to share in that passion.
This first apparel drop features various iterations of the company name in sometimes quirky, or unexpected fonts, alongside fun graphic illustrations of tools, characters and meaningful brand taglines like “Think Like Artists, Solve Like Designers,” and “Good People, Great Spaces.” It’s full of eclectic playfulness and oodles of charisma. The collection explores new design sensibilities while remaining firmly on brand– it’s evident the process of creating the apparel was as fun as it is to wear.
Available for purchase this Spring 2023 through the GPS website, the GPS Spring Apparel Collection includes six unisex t-shirt designs, three hat designs and one tote bag (perfect for your next library haul). Each unique design was passionately created with inspiration from images, text, doodles, photographs and color palettes that speak to Greater Public Studio’s team of designers. The collaborative creative process allowed each designer to contribute to the apparel collection using their own approach and style. The end result is a dynamic assortment of designs that collectively speak to the company culture.
Down the road, customers and collectors should keep an eye out for future apparel collections inspired by GPS passion projects and core values. But for now, don’t sleep on your chance to rep Greater Public Studio while you work and play!
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