The Collection
Industry:
Hospitality
Client:
A craft bar celebrating the classic Americana spirit paired with bold flavors from around the globe.
Project:
The Collection is a craft bar celebrating the classic Americana spirit paired with bold flavors from around the globe.
Services:
Visual Identity, Packaging Design, and Art Direction
The Collection sought out Greater Public Studio to create a visual identity that would reflect the upscale bar’s Americana spirit while complimenting the existing brands under the company’s umbrella. With the original outpost in Orlando, The Collection represents the first expansion into the Tampa market. We designed a sophisticated logo inspired by classic etched glassware by creatively joining the two C’s and the two L’s in collection. This became the backbone of the craft bar’s visual identity. To maintain an elegant aesthetic, we kept a minimal design with a classic yet contemporary color palette: black, white and gold.
