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Mortar & Pestle

Industry:

Hospitality

Client:

Mortar & Pestle, the brainchild of pharmacists, is a unique café and bar experience.

Services:

Visual Identity, Art Direction, Package Design, Environmental Graphics

Mortar & Pestle

The husband and wife team behind Mortar & Pestle came to Greater Public Studio in need of a visual identity package that included packaging design and environmental graphics. Their concept encompassed a café by day and a bar by night. With both owners being pharmacists, we developed a visual identity inspired by the rustic look of vintage apothecary. 

We wanted to capture the couple’s love of coffee, travel, and culture while creating nostalgia for bygone days of traditional medicinal healing. We developed a muted color scheme and cleverly designed a pestle and mortar within the ampersand of the logo mark. From here, we were able to create signage, truck wraps and packaging to enhance the brand’s visual identity.

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