Real Estate
A charming pair of gals that create stand out spaces.
Visual Identity, Art Direction
Longtime friends and owners of their own individual design companies, Ann Cox and Michael Morabito, joined forces to fill a void in the Tampa staging market. Home Staging Gals brings a dynamic, personal touch to every staging job and they needed a visual identity that matched their unique vision and aesthetic. With decades of design experience, the gals knew they wanted a contemporary look with a touch of whimsy. Enter, Benny Black. The bubbly font laid the foundation for the brand. Both elegant and lively, the anatomy of the typeface lends itself to a variety of repeat patterns, invoking the textures of interior design elements such as wallpaper and upholstery. The color palette also mimics a sense of whimsy– it’s playful yet elegant, making it perfect for transitioning from modern to eclectic spaces.