LUSH
Industry:
Hospitality
Client:
Hotel Haya
Project:
Hotel Haya Ybor needed a fresh identity suite created for their Y2K-inspired New Year’s Eve party. With inspiration from 90’s rave flyers and the “Gen X soft club” aesthetic, Greater Public Studio set the visual tone for the Lush Concrete Jungle NYE Party.
Services:
Visual Identity
The team at Greater Public Studio created a collection of promotional materials to announce Haya’s NYE party on social media, both story and feed posts. Once the visual identity was decided on and a system of fonts, colors, and photo treatments were selected, we worked with Hotel Haya to create the social media content.
Choosing Type for Lush
We narrowed down typefaces based on the client’s inspiration in order to create a suite of custom graphics. Ultimately, we decided to mix 90’s rave style graphics with bold, rounded serifs to emphasize the hybrid digital and organic look for the event.
Collateral was also created for Haya, including a complimentary bandana.
